Privacy Policy

Last updated: May 7, 2026

This Privacy Policy describes how Water Heater Pros DFW ("we", "us", or "our") collects, uses, and shares your information when you use our website at waterheaterdfw.com (the "Service"). It also explains your rights regarding your information.

By using the Service, you consent to the collection and use of information in accordance with this Privacy Policy. If you do not agree, do not use the Service.

Who we are

Water Heater Pros DFW is a lead-referral service that connects homeowners in DFW, TX with local, licensed, and insured water heater service providers. We are not a plumbing contractor and do not perform repair, replacement, or installation work ourselves. Service is performed by independent partner plumbers in our network.

Information we collect

Information you provide to us

When you submit our lead form or call our tracking number, we may collect:

• Your name
• Your phone number
• Your email address (if provided)
• Your address or ZIP code
• The type of service you need and the urgency
• Any additional details or comments you include
• The audio recording of your call (if you call our tracking number)

Information collected automatically

When you visit the Service, we automatically collect:

• Your IP address and approximate geographic location
• Browser and device type, operating system, screen size
• The pages you visit, the time spent on each, and the order you visit them
• The website that referred you (Google search query, social link, etc.)
• Cookies and similar tracking technologies set by us or our service providers

How we use your information

We use the information we collect to:

• Connect you with a licensed plumber in our partner network in your area
• Respond to your inquiry by phone, text, or email
• Operate, maintain, and improve the Service
• Measure traffic and conversion patterns to optimize the website
• Comply with legal obligations and protect against fraud or misuse

How we share your information

The most important thing to know: when you submit a form or call our tracking number, we share the information you provide with one or more of our local, licensed, and insured water heater service provider partners. They will contact you directly using the contact information you supplied to provide the requested service.

We may also share information with:

• Service providers we use to operate the Service, such as our hosting provider (Vercel), call tracking provider (CallRail), and analytics provider (Google Analytics 4). These providers are contractually obligated to protect your information.
• Legal authorities when required by law, subpoena, or to enforce our Terms of Service or protect the rights, property, or safety of Water Heater Pros DFW, our partners, or the public.
• Successors in the event of a merger, acquisition, sale of assets, or similar business transaction.

We do not sell your personal information to third parties for their independent marketing purposes.

Cookies and tracking

We use cookies and similar technologies (including Google Analytics 4 and CallRail call tracking) to operate and improve the Service. These technologies set first-party and third-party cookies on your device. Most browsers let you refuse or delete cookies through your browser settings. Disabling cookies may limit some features of the Service.

Communications and TCPA consent

By submitting our lead form or calling our tracking number, you expressly consent to be contacted by Water Heater Pros DFW and our partner service providers at the phone number and email address you provided. This includes contact via automatic telephone dialing systems, prerecorded or artificial voice messages, and SMS or text messages, even if the number you provided is on a state or federal Do Not Call list. Consent is not a condition of any purchase. Message and data rates may apply. You may opt out of text messages at any time by replying STOP.

Your rights and choices

Depending on your jurisdiction (including but not limited to Texas, California, and the EU/UK), you may have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your personal information
• Object to or restrict certain processing
• Opt out of the sharing or sale of personal information (if applicable)
• Withdraw consent at any time

To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

Data retention

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Lead inquiries are typically retained for up to 24 months. You can request earlier deletion at any time.

Security

We use commercially reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Children's privacy

The Service is not directed to children under 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us so we can delete it.

Links to other websites

The Service may contain links to third-party websites we do not own or control. We are not responsible for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of every website you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by a revised "Last updated" date and will be effective as soon as it is accessible. We encourage you to review this Privacy Policy periodically.

Contact us

If you have any questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

• By phone: (214) 367-6309
• Through the Service: waterheaterdfw.com